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Growth trajectories: weaker paths fan out and fade; the path with Neon Growth on it climbs.
Compliance-aware patient acquisition

Compliance-aware growth for health and wellness brands.

We help healthcare, wellness, and medical brands acquire better patients, members, and customers through creative, media, measurement, and budget allocation your legal and finance teams can stand behind.

Health and wellness brand lifestyle campaign visual
Who we help

Built for the brands moving healthcare forward.

Franchises

Multi-location demand across markets and stakeholders.

Home Health

Qualified pipelines for in-home and at-home care.

Fitness & Gyms

Membership growth and retention at scale.

Alternative Medicine

Demand creation for emerging modalities.

Telemedicine & Apps

Patient acquisition built for digital-first care.

Consumer Pharmaceuticals

Compliant scale for regulated consumer health.

The Neon Growth Engine

One growth loop, tuned to the patient journey.

Creative informs media. Media informs measurement. Measurement informs budget. Budget moves to the channels that prove qualified patients and defensible payback.

01

Generate

Compliant creative, offer, audience, and channel concepts - at volume.

02

Select

Let lead-quality and conversion signals reveal what attracts the right patients.

03

Measure

Prove qualified patients and incrementality - with HIPAA-aware measurement.

04

Improve

Recombine the winning creative and audiences into stronger, compliant campaigns.

05

Scale

Move budget to the channels with the best patient quality and payback. Cut the rest.

The loop keeps turning - every cycle compounds
90-day window Measured properly

Growth your finance and legal teams can defend.

"My only regret is not bringing on Neon Growth sooner."

-30%
Lower customer acquisition cost
+45%
Higher marketing efficiency (MER)
4×+
Client-reported return on Neon fees

Based on recent qualifying client engagements with meaningful media spend. Results vary by baseline, category, creative volume, and measurement quality.

What we do

Full-funnel growth, tuned to the patient journey.

One system across the funnel - run by specialists in regulated categories, measured on patient quality, not vanity traffic.

Lead Generation

Qualified inquiries from paid social and search, with landing pages and forms built to convert - and to filter out low-quality leads.

Demand Generation

Build top-of-funnel demand across Meta, YouTube, programmatic, and CTV with creative tuned to the patient mindset.

Patient Acquisition

Acquire better patients and members - optimized to lead quality, show-rate, and payback, not just cost per lead.

Patient Retention

Re-engage and retain with lifecycle creative and audience signals that lift repeat visits and lifetime value.

Regulated Creative

Compliant, platform-policy-aware creative across Meta, Google, programmatic, and CTV - built for sensitive categories.

Measurement & Reporting

HIPAA-aware measurement and finance-grade reporting on CAC, ROAS, and payback your legal and finance teams can stand behind.

Take a sneak peek at our strategy for

Strategy, tuned to your model.

Franchises & Multiple Locations · Lead-Based Businesses · New Medical Treatments · All Health & Wellness.

Multi-location healthcare demand planning across markets

Franchises & Businesses with Multiple Locations

Our expert team accelerates profit and demand across markets and stakeholders. We synchronize your multi-location marketing by:

  • Maximizing profit across locations with advanced segmentation - tackling under-capacity and over-capacity with load balancing, and maintaining target booking capacity across all locations
  • Dynamically shifting budgets based on capacity - allocating strategically and responsively, and managing franchisee spend shares and contributions
  • Creating demand in new and growing regions - localizing visuals and messaging at a granular location level, backed by audience research and service positioning
Healthcare professional reviewing qualified patient leads

Lead-Based Businesses

Move beyond leads that never convert. Our proven, signal-driven systems generate better-qualified prospects. We drive consistent, top-quality pipelines by:

  • Setting up and optimizing ad systems with advanced lead scoring and event tracking
  • Surgically trimming unnecessary spend on low-quality or non-incremental ads
  • Refining messaging and visuals to drive high-value, repeat clients
  • Optimizing page messaging and visuals to qualify leads before they fill out forms
  • Creating enhanced data signals for algorithms
  • The outcome: sustainable, scalable systems that find interested and qualified patients
Clinician introducing a new medical treatment

New & Disruptive Medical Treatments

When you are blazing a new path, you need a solid launch plan. We have launched and scaled numerous trailblazers in the medical space. Our process:

  • Understand your customer: their needs, current solutions, and pain points
  • Build a framework of heuristic-based messaging around your USPs
  • Strategize creative that cuts through the noise and attracts the right audience
  • Improve conversion rates of qualified prospects with proprietary scoring and data signals
Health and wellness care team collaborating

All Health & Wellness Brands

We scale demand across every stage of the patient journey.

  • Develop custom strategies based on your growth goals
  • Identify motivators and speak to aspirations
  • Deploy diverse messaging and visual styles
  • Construct multiple demand funnels
  • Maintain compliance with ad platform rules and HIPAA
  • Distribute budget based on demand and incrementality
Category playbooks

Built for the constraints of healthcare growth.

  • Data-based planning identifies your target KPI roadmap
  • Nurture and scale campaigns with proven strategies
  • Amplify brand resonance, awareness, and growth

Geo Location & Demand Planning

Balance capacity for multiple locations or franchises.

Psychology-Driven Strategy

Convert customers with heuristic messaging that inspires action.

Attract Highest-Quality Leads

Use data feedback loops to continuously improve lead quality and patient fit.

Your best-in-class partner

Finance-grade proof in health and wellness.

Media BuyingHealth & WellnessD2C
Scaled
Health & Wellness · D2C
Industry-leading ROAS
Achieved industry-leading ROAS while scaling rapidly.
Key solutions: Media Buying · Creative Strategy
Measured vs pre-Neon baseline.
Growth MarketingHealth & WellnessD2C
3X
Health & Wellness · D2C
3X scale
Scaled by 3X while increasing ROAS.
Key solutions: Omnichannel Ad Strategy · Creative Direction · Landing Page Design
Measured vs pre-Neon baseline.
Testimonials

Our results are consistent and repeatable.

Hear it from our clients.

Health & Wellness

Neon increased our sales by 54% the first month. The next month, they increased our sales by 227% and increased our ROAS by 44%.

AM
Dr. Abe MalkinDrip Hydration
Engagement: media + creative + measurement
Healthcare

The team at Neon was invaluable to our growth. They were consistent, responsive, reliable, and always thinking ahead to the next phase.

KD
Kieran DerfusSame Day Health
Fitness

They provide detailed reporting with clear insights, next steps, and recommendations that help us make informed decisions.

CH
Christopher HaddadEquinox
FAQ

Have a question?

Can paid social actually work for HIPAA-covered businesses?+
Yes, with the right tracking architecture. We use server-side event filtering, conversion APIs with hashed data, and platform-compliant audience strategies. Tracking and creative are designed to pass legal review before launch.
How do healthcare marketing regulations affect paid campaigns?+
HIPAA limits the use of patient data for targeting and retargeting, and platform policies (Meta, Google) further restrict sensitive-category targeting like medications, mental health, and chronic conditions. Creative claims need substantiation and must avoid implied medical outcomes. Tracking setups need to strip personal health information (PHI) from event payloads.
What platforms can you help us with?+
Our team works across all core digital mediums, including: Paid Social (Meta, TikTok, YouTube, X, Reddit, and Snapchat); Paid Search (Google and Bing); CTV and Digital Video; Programmatic and Native display networks; App Stores (Apple, Google Play). We also partner with leading providers for Linear TV, Print, and OOH for 360 campaigns.
Do you handle the ad creatives?+
Yes. Our core services include graphic design for static ads, UGC and influencer content production, video post-production editing, motion and animation work, and copywriting. We also partner with over 200 studios and production teams to produce any level of photography or video content needed for winning campaigns.
What is the price of services?+
We offer competitive pricing designed to scale with your needs. Pricing is bespoke based on budget, channel distribution, and creative support required.
What size of companies do you work with?+
We partner with both high-growth startups and enterprises with highly scalable solutions. Typically, brands we work with are spending over $100K/mo in digital media.
What does "compliance-aware" growth marketing look like in healthcare?+
Server-side tracking that filters PHI before events reach ad platforms. Conversion API setups (Meta CAPI, Google Enhanced Conversions) that use hashed identifiers. Creative review processes that catch implied claims before launch. Documented audit trails for legal review.
What is a typical patient-acquisition cost (CAC) for healthcare brands?+
CAC varies by sub-vertical: $40 to $150 for wellness DTC and supplements, $150 to $500 for telehealth and primary care, and $500 to $2,000+ for specialty care and behavioral health. Healthcare profitability depends on new conversion, as well as retention and lifetime value over months and years.
How long does it take to see results in healthcare marketing?+
60 to 90 days to validate creative, compliance setup, and channel mix. 4 to 6 months to scale predictably. Healthcare buying cycles run longer than DTC, so payback windows typically land at 6 to 12 months.
Can you submit a proposal for our RFP?+
Absolutely. Please contact us and let us know more about your project scope.

Inspire change. Prove impact.

Bring your growth target and your last 90 days of data. We will show you where the next gains are.

Talk to a Partner