Skip to content
Growth trajectories: weaker paths fan out and fade; the path with Neon Growth on it climbs.
Growth tuned to unit economics

Growth marketing built for the economics of DTC.

A modern growth firm engineered for eCommerce, electronics, apparel, and beauty brands - so budget moves to what proves out in CAC, MER, contribution margin, and payback.

Shopper in streetwear photographed for a DTC apparel campaign
Who we help

Built for brands where unit economics decide everything.

One system, tuned to your margins, inventory, and demand curves.

Apparel & Footwear

Electronics

Home Goods

Food & Beverage

Skincare & Beauty Products

Jewelry & Luxury Products

The Neon Growth Engine

One growth loop, tuned to your unit economics.

Creative informs media. Media informs measurement. Measurement informs budget. Budget moves to the products, audiences, and channels that prove incremental, profitable growth.

01

Generate

Creative, offer, audience, and channel concepts across the catalog - at volume.

02

Select

Let demand signals reveal the products and creative that earn attention and convert.

03

Measure

Prove incremental revenue and contribution margin - not last-click ROAS.

04

Improve

Recombine the winning creative, feeds, and audiences into stronger campaigns.

05

Scale

Move budget to the SKUs, audiences, and channels with the strongest MER, margin, and payback. Cut the rest.

The loop keeps turning - every cycle compounds
90-day window Measured properly

The first 90 days, in numbers that matter.

"My only regret is not bringing on Neon Growth sooner."

-30%
Lower customer acquisition cost
+45%
Higher marketing efficiency (MER)
4×+
Client-reported return on Neon fees

Based on recent qualifying client engagements with meaningful media spend. Results vary by baseline, category, creative volume, and measurement quality.

What we do

Every growth function, tuned to your buyer and unit economics.

Media, creative, feeds, measurement, and reporting run as one system - so spend follows the products, audiences, and channels that prove profitable growth.

Paid Social

Paid Search & Shopping

Programmatic & CTV

Product Feed Management

Creative & UGC

Conversion Signals & Reporting

How we tackle common challenges

Tuned to your catalog, your margins, your audience.

Large catalogs and inventories. Luxury, high-AOV and fine jewelry. Apparel. Each has its own playbook.

Fulfilment team managing inventory for a large product catalog

Large catalogs & product inventories

Your product catalog is the backbone of a successful digital strategy. A well-optimized feed:

  • Enables algorithms to show relevant products and personalized ad experiences.
  • Helps your products stand out in search and get discovered.
  • Keeps pace with real-time fluctuations in inventory and attributes.
  • Unlocks significant competitive advantage.
Clean unlabeled DTC product flat lay representing a well-structured catalog

Advanced feeds, then segmentation

We build advanced product feeds, validate the technicals, then layer segmentation - and scale creative liquidity with AI well beyond static PDP imagery.

  • Seller-status grading - optimizing for low sell-through products.
  • Season - clearing inventory ahead of seasonal and regional shifts.
  • Clearance - moving inventory quickly to make room for new arrivals.
  • Profit margin - pairing with profit-bidding strategies to maximize earnings.
  • Product category and themes - curating distinct styles by persona.
  • Creative liquidity - AI-scaled product-card formats, custom overlays, and real-time pricing across carousel, video, and collection ads.
Fine jewelry close-up representing luxury, high-AOV brands

Luxury, high-AOV & fine jewelry

Building hype and heat, aimed at a narrow, precise audience that can afford the products.

  • Unsold inventory is expensive - selling through in-season preserves margin and builds heat.
  • The act of selling out products accelerates demand.
  • Enhance visuals and adapt to key formats to stay omnipresent, beyond feeds.
  • Tailor event tracking and tactics to guide algorithms toward high-AOV buyers.
  • Use frequency and recency data science to maximize impact and cut wasted spend.
Curated apparel on a rack in a fashion boutique

Apparel & footwear

Bespoke strategies built around your brand's goals, customers, and aesthetic - planned on data, not guesswork.

  • Build an evergreen baseline of demand to increase revenue stability.
  • Beautiful visuals highlighting new launches to keep customers purchasing.
  • Messaging and creative tailored to your brand's aesthetic and values.
  • Demand and budget planning from internal data and competitive intelligence (top apparel brands spend most of their Q4 budget in October, not November).
  • Incrementality and lift studies to cut wasteful spend and focus budget on results.
Category playbooks

Plan with data. Scale with proof.

Data-based planning identifies the target KPI roadmap, scales campaigns with proven strategies, and amplifies brand resonance, awareness, and growth.

Demand-Based Budget Allocation & Planning

  • Balance complex seasonality and product cycles using data

Your Product Feeds, Fully Leveraged

  • Optimized feed catalogs amplify value across social and search

Cutting-Edge Creative + Competitive Analysis

  • Stay ahead of trends with performing ad formats, AI, and competitive intel
Case studies

When the whole system runs, growth compounds.

Real eCommerce engagements, measured against each brand's baseline.

E-CommerceFashionD2C
Scaled
Glitzy Girlz Boutique
2.7x revenue in 7 months
Key solutions: media buying, ad creative, brand positioning.
E-Commerce · Fashion · D2C
Measured vs pre-Neon baseline.
E-CommerceElectronicsD2C
Winner
Soundboks · Electronics
5.5x revenue & 82% higher ROAS
Key solutions: media buying, creative strategy, landing-page testing.
E-Commerce · Electronics · D2C
Measured vs pre-Neon baseline.
See all case studies →
Client results

What operators say after the numbers move.

Featured

Neon scaled our Facebook and Google Shopping, doubling our revenue while growing our audience reach every day.

FH
Felicia HerronGlitzy Girlz Boutique
Fitness

They provide detailed reporting with clear insights, next steps, and recommendations that help us make informed decisions.

CH
Christopher HaddadEquinox
Launch

With their help, we were able to accelerate our growth and launch 30 new products in 3 months.

AC
Alan ClingmanBlue Bear Protection
Your best-in-class partner
MetaGoogleTikTokSnapchatPinterest
Have a question?

Questions eCommerce teams ask.

What platforms can you help us with?+
Our team works across all core digital mediums: Paid Social (Meta, TikTok, YouTube, Pinterest, X, Reddit, and Snapchat), Paid Search (Google and Bing), CTV and digital video, programmatic and native display networks (Criteo, Axon/AppLovin, and others), and app stores (Apple, Google Play). We also partner with leading providers for linear TV, print, and OOH for 360 campaigns.
Do you handle the ad creatives?+
Yes. Our core services include graphic design for static ads, UGC and influencer content production, video post-production editing, motion and animation work, and copywriting. We also partner with over 200 studios and production teams to produce any level of photography or video content needed for winning campaigns.
What is the price of services?+
We offer competitive pricing designed to scale with your needs. Pricing is bespoke, based on budget, channel distribution, and the creative support required.
What size of companies do you work with?+
We partner with both high-growth startups and enterprises with highly scalable solutions. Typically, brands we work with are spending over $100K/mo in digital media.
What metrics matter most for DTC growth?+
Cost per acquisition (CPA), contribution margin per order, payback period, and lifetime value (LTV) drive the financial picture and deeper strategy. Per channel, we look at blended ROAS, new-customer ROAS, and revenue and AOV trends for directional scaling. Each brand has unique levers and business models that may influence what the North Star metrics are for media.
How much does advertising actually cost for DTC brands?+
CPMs range quite a bit based on industry, creative quality, channel, and advertiser quality. CPAs range based on creative performance, conversion metrics, and overall scale. We work with eCommerce brands to build strategies for scaling growing brands and transforming efficiency for mature brands.
Which channels actually work for scaling DTC in 2026?+
Meta and Google still drive the bulk of acquisition for most DTC brands. TikTok and YouTube/CTV are the highest-leverage scale channels for larger budgets. Reddit, X, Snapchat, and Pinterest also play a strong role in the media mix for select industries. Email/SMS and influencer programs add to the mix, but rarely replace paid acquisition for new-user growth.
How long does it take for paid social to scale profitably?+
30 days to validate creative and audience signal. 60 to 90 days to hit target CPA and payback at the next spend tier. Brands that compound creative testing weekly tend to break the next scale ceiling within 4 to 6 months.
In-house vs agency for paid social: how do you decide?+
The decision comes down to what's actually missing in your organization. In-house wins when paid social is one channel among many that your team already runs well, creative quality is high, and creative volume is steady. An agency wins when you need media strategy, creative velocity, multi-platform depth, outside pattern recognition from dozens of other brands, or senior talent that's expensive to hire and retain. Most large brands run a hybrid: an agency partner driving strategy, creative, and platform expertise, with an in-house lead owning product context and internal coordination.
Can you submit a proposal for our RFP?+
Absolutely. Please contact us and let us know more about your project scope.

Improve marketing. Prove impact.

Bring your growth target and your biggest roadblocks. We'll show you where the next gains are.

Talk to a Partner