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Targeted Persona-Driven Ecommerce Advertising
Multidisciplinary growth solutions, powered by specialist teams who understand your audience.
How we tackle common challenges:
For brands with large catalogs & product inventories
Your product catalog is the backbone of a successul digital strategy. A well optimized feed:
- Enables algorithms to show relevant products & personalized ad experiences
- Helps your products stand out in search and get discovered
- Keeps pace with real-time fluctuations in inventory and attributes
- Unlocks significant competitive advantage
Our first step when working with brands that have large inventories is to build advanced product feeds. After validating and troubleshooting technicals, we start with segmentation strategies including:
- Seller status grading - optimizing for low sell-through products
- Season - controlling and clearing inventory ahead of seasonal changes and catering to regional needs
- Clearance - moving inventory quickly to create room for new arrivals/seasons
- Profit margin - pairing with profit bidding strategies to maximize earnings
- Product category and themes - curating distinct styles based on personas
Next we enhance your product feeds with AI to dynamically accelerate creative magnitude and scale. No more boring PDP images that fall flat.
- Unique product card formats that leverage diverse attributes
- Custom overlays and branded elements that increase CTR
- Reflect attributes like price in real time without going through new learning phases
Lastly, we augment & enhance all top ad formats to maximize creative liquidity
- We leverage dynamic feed ads across carousels, single image/video, instant experiences and in collection formats with hero visuals
For luxury, high AOV & fine jewelry brands
- Building HYPE & HEAT are our key objectives.
- Unsold inventory is expensive, and costs rise with each passing season
- Selling through in-season inventory helps preserve margin and build heat
- The mere act of selling out several products accelerates demand
- Strategies must be targeted at a narrow & precise audience that can afford the products
- Enhance visuals & adapt to key digital formats to be omnipresent (beyond feeds)
- Tailor event tracking & tactics to guide algorithms toward high-AOV buyers
- Leverage frequency & recency data science to maximize impact and reduce unnecessary spend
- Closely moderate of ad comments & social resonance
For all apparel brands
We develop bespoke strategies based on your brand’s goals and customers, using our proven formula.
- Build an evergreen baseline of demand to increase revenue stability
- Beautiful visuals highlighting new launches to keep customers perpetually purchasing
- Messaging & creative strategy tailored to your brand’s aesthetic & values
- Demand planning utilizing internal data & competitive intelligence
- For example, did you know the top apparel brands spend most of their Q4 ad budget in October - not November?
- Budget planning based on inventory availability
- Utilize incrementality and lift studies to reduce wasteful spend and focus budget on maximizing results
Ecommerce is in our DNA.
Data-based planning identifies target KPI roadmap
Efficiently scale campaigns with proven strategies
Amplify brand resonance, awareness and growth
Demand-Based Budget Allocation & Planning
We help balance complex seasonality and product cycles using data.
Your Product Feeds,Fully Leveraged
Optimized feed catalogs amplify value across social & search.
Cutting-Edge Creative + Competitive Analysis
Stay ahead of trends with performing ad formats, AI & competitive intel.
Unlock your Algorithmic Advantage with Neon Growth’s proven Apparel Accelerator System
We create meaningful impact by optimizing all key growth marketing factors simultaneously & driving results that make our team proud. Most agencies focus on one single area and repeat the same processes with underwhelming results.
Our approach is simple & practical:
Benchmark against industry peers & top performers
Identity core KPIs that are under performing
Build a roadmap & tackle each initiative methodically
Our results are consistent and repeatable. Hear it from our clients:
Felicia Herron
Glitzy Girlz Boutique
Christopher Haddad
Equinox
Alan Clingman
Blue Bear Protection
Your Best-In-Class Partner
Have a Question?
Our team works across all core digital mediums, including:
- Paid Social (Facebook, Instagram, Tiktok, Youtube, Pinterest, X, Reddit and Snapchat)
- Paid Search (Google & Bing)
- CTV & Digital Video
- Programmatic & Native display networks (Criteo, Axon/AppLovin etc)
- App Stores (Apple, Google Play)
- We also partner with leading providers for Linear TV, Print & OOH for 360 campaigns
Yes. Our core services include graphic design for static ads, UGC & Influencer content production, video post-production editing, motion/animation work, and copywriting.
We also partner with over 200 studios & production teams to produce any level of photography or video content needed for winning campaigns
We offer competitive pricing designed to scale with your needs. Pricing is bespoke based on budget, channel distribution and creative support required.
We partner with both high-growth startups and enterprises with highly scalable solutions. Typically, brands we work with are spending over $50,000/mo in digital media.
Cost per acquisition (CPA), contribution margin per order, payback period, and lifetime value (LTV) drive the financial picture and deeper strategy. Per channel, we look at blended ROAS, new-customer ROAS, and revenue/AOV trends for directional scaling. However, each brand has unique levers and business models that may influence what the North Star metrics are for media.
CPMs range quite a bit based on industry, creative quality, channel and advertiser quality. CPAs will range based on creative performance, conversion metrics and overall scale. We work with e-commerce brands to build strategies for scaling growing brands, and transforming efficiency for mature brands.
Meta and Google still drive the bulk of acquisition for most DTC brands. TikTok and YouTube/CTV are the highest-leverage scale channels for larger budgets. Reddit, X, Snapchat and Pinterest also play a strong role in the media mix for select industries. Email/SMS and Influencer programs add to the mix, but rarely replace paid acquisition for new user growth.
30 days to validate creative and audience signal. 60 to 90 days to hit target CPA and payback at the next spend tier. Brands that compound creative testing weekly tend to break the next scale ceiling within 4 to 6 months.
The decision comes down to what's actually missing in your organization. In-house wins when paid social is one channel among many that your team already runs well, creative quality is high, and creative volume is steady. An agency wins when you need media strategy, creative velocity, multi-platform depth, outside pattern recognition from dozens of other brands, or senior talent that's expensive to hire and retain. Most large brands run a hybrid: an agency partner driving strategy, creative, and platform expertise, with an in-house lead owning product context and internal coordination. The agency relationship often outlasts single in-house hires, bringing added stability continuity to marketing programs.
Absolutely. Please contact us and let us know more about your project scope.
