Identified creative trends during deep audit and trimmed low-performing audiences
Revamped and refined prior ads
Revitalized messaging and identified key motivating USPs from fresh ad copy matrix.
Partnered with Spinn’s internal creative team to optimize new assets for channel performance.
More purchases with 17% increase in total budget
Lower Average CPA comparing Month 4 to Month 1
Lowered cost per add-to-cart
Exceeded historic ROAS by over 2X
Reduced inefficient spend across ad-channels with the focus on incrementality and marginal rate of returns.
Restructured the campaigns and testing methodology.
Improved creative performance for existing assets with video refinements and edits.
Introduced UGC creative best practices to the internal team and identified key purchase motivators, trends and demographics for the US consumers.
Decrease in average CPA
More purchases as a result of 3X higher spend
Reduction in cost per add to cart
Increase in unique people reached
Defined user journeys and improved attribution to allow focus on incremental, new-to-brand customers.
Defined and discovered new audiences.
Built product feed with optimization attributes, enabling granular control, to enhance Google Shopping + Facebook DPA.
Built a merchandising strategy designed to promote high inventory products to clear aged inventory.
Revenue growth in 7 months
ROAS increase on Facebook
ROAS increase on Google Shopping
Reduction in cost per ATC