Neon Growth growth-engine signal network: campaigns being scaled, won, and cut.

The closed-loop growth agencyfor consumer brands at scale.

We connect creative, media, measurement, and business economics into one operating system. Every test produces a decision, budget moves to what’s proven, and each cycle starts smarter.

Measured in contribution profit, MER, CAC, payback, and incremental growth.

$1B+ in media under management · trusted by Fortune 500 and high-growth consumer brands

WinnerContribution +22%
ScaledMER 4.3× · payback 41d
Cutpayback > 90d
Trusted by teams at
The Neon Growth Engine.

Growth flows when the gaps close.

Good creative can win attention. Media planning can improve efficiency. Measurement can explain results. Connecting all of these silos turns performance from sporadic to predictable.

01

Diagnose Blockers

Reveal where growth is losing momentum and where the biggest opportunities sit.

02

Build Architecture

Audience strategy, media plans, on-brand creatives, data integrity, dashboards.

03

Validate Systems

Launch work, measure the signals. Prove what's actually driving incremental growth.

04

Improve & Learn

Relentlessly optimize and calibrate, with every media cycle getting smarter.

05

Expand Profitably

Pursue new territory and move capital behind the highest-performance levers.

Digital transformation and evolution require decision integrity.
We connect the work to the numbers, and use the numbers to make better work.

Old playbook → new playbook

Your metrics are improving.
So why is growth getting harder?

Your agency should spend more time driving growth than explaining why it missed the targets. If excuses are the strategy, the strategy needs to change.

The Excuses
The Growth Reality
We just need to make more creatives.
There was no system ready with the next winner.
But every channel is hitting its target.
Every channel can hit its target while the business misses its growth target.
The algorithm changed.
A fragile strategy just got exposed.
CPMs are up everywhere.
Initiative and action did not keep pace with the market.
It's seasonality. The market is soft right now.
The plan reacted to demand instead of anticipating it.

The Fix: Close the loop, connect the feedback, improve every dollar.

The 90 Day Neon Growth Effect

Growth is in your results,
not just our name.

“My only regret is not bringing on Neon Growth sooner.”

Five star Clutch ratingClutch Top Media Planning and Buying Company 2024
−30%
Lower customer acquisition cost
+45%
Higher marketing efficiency (MER)
4×+
Client-reported return on Neon fees

Based on recent qualifying client engagements with meaningful media spend. Results vary by baseline, category, creative volume, and measurement quality.

How We Measure Success

Marketing investment,
connected to business outcomes.

Platform ROAS tells you who clicked last. It doesn't tell you the full causal impact of your spend. It definitely doesn't tell you how your active channels work together, or where to put the next dollar.

Define incrementality
- Historic audits across channel behavior and business impacts
- Metric & business goal alignment
- Geo-lift & holdout testing
- Conversion-lift studies
Model the operating system
- Implement/optimize Marketing Mix Modeling (MMM)
- Saturation & marginal ROAS curves
- Next dollar allocation tests
- Strategic planning and expansion
Report in business terms
- Deep reporting focused on business health beyond media channels
- Contribution profit & MER tracking
- CAC & Payback/LTV modeling
- Budget flows to what drives impact

We optimize the system, not the silo.

The next dollar goes where it earns the highest incremental contribution, not the highest vanity metric.

Creative Signal

Data is the framework, creative is the signal.

Modern media auctions rely on engagement signals to discover audiences and determine what scales. Our Audience Aperture framework builds lateral persona diversity, with vertical depth based on awareness, channels and messaging differentiation. Creative liquidity unlocks algorithm expansion. Performance signals inform that next sprint.

Creative case — MagBak
Starting point

Scale-up tech accessories brand hit a 2-year plateau: declining new customer reach, rising costs and repetitive ads missing segmentation and category differentiation.

Key issues
Repetitive, stale ad creatives and retention
No distinct brand identity, not user-centered
Earlier MagBak static catalog adEarlier MagBak promotional adEarlier MagBak product listing ad
Evolution
What changed

We rebuilt the brand's visual identity from the ground up - scaled creative production, nurtured creator communities, expanded to five new channels, and wired measurement in so budget followed proof.

MagBak product hero ad creativeMagBak creator video ad frameMagBak product launch montage adMagBak rugged case product ad
30×
Creative volume
+15%
New-customer reach
+40%
Revenue YoY
Case studies

When Neon closes the loop, growth compounds.

We consistently scale marketing programs across brands and industries by connecting multiple disciplines and fortifying the entire ecosystem.

DTC | Women's Apparel
Full-Service Growth
Glitzy Girlz Boutique

165% Revenue Growth + 25% Better ROAS

Doubling annual revenue within 7 months
Meta · Google Shopping · Google Search · CRO
Measured vs pre-Neon baseline
DTC | Luxury Home Appliances
Performance Media & Creative Strategy
Spinn

3.3× Growth with 72% better CPA

Scaling purchases 3.3× while improving CPA & ROAS
Meta · Google
Measured vs pre-Neon baseline
Ecommerce / Tech Accessories
Full-Service Growth Partnership
MagBak

+40% Revenue Growth & Channel Expansion

Driving 40% revenue growth while increasing net-new customers
Meta · Google · TikTok · Reddit · Snapchat · Axon (AppLovin) · X
Measured vs pre-Neon baseline
Capabilities

Connected disciplines,
one compounding system.

Creative, media, strategy, measurement, data analysis and technology connect by design. Insights flow, strategies get evaluated, winners get acted on.

Strategy & Allocation
- Profit-based media planning
- Identify and fix growth bottlenecks
- Full-funnel omnichannel marketing mix optimization
- Short-term triage + long-range planning
Paid Social
- Strategic channel expansion
- Deep channel expertise across audiences, media and creative strategies that win
- Disciplined data structuring and automation
- Algorithmic Advantage via creative liquidity
Paid Search & Shopping
- Tuned for incrementality not vanity metrics
- Intensive shopping feed optimization
- Seasonality and demand-based budgeting
- Smart bidding and value-based rules
Creative & Creators
- Performance-informed, brand-aligned
- Static and video, UGC, motion & beyond
- Modular approach for efficient production
- Briefed with strategy, built to extract learnings and evolve alongside media
Signals & Revenue Intelligence
- Digital transformation, signal architecture built for today and tomorrow
- Continuous conversion & data analysis
- Identify funnel drop off, siloed data
- Feed findings back to media & creative
Automation & Technology
- Real-time budget & creative optimization
- ML-assisted scaling & alert signals
- Independent 3rd party attribution partners
- Early adoption of new formats and growth opportunities on platforms and tech tools
Our expertise includes

Built for your category.

Custom business growth planning, informed by category-specific playbooks. Teams backed with proven scaling patterns that transcend industries.

Consumer Brands, eCommerce & Retail

Omnichannel · DTC · Marketplaces
Apparel, Footwear & Jewelry
Consumer Electronics
Personal Care & CPG
Home & Appliances
Luxury & High-Ticket
Learn more →

Apps, Platforms & Subscriptions

Web-to-App · UAC · LTV · Incrementality
Education & Productivity
Fitness & Wellness
Media & Entertainment
Marketplaces & Delivery Apps
Gaming
Learn more →

Consumer Services & Multi-Location

Lead Gen · Geo Strategy · Compliance
Fitness Chains & Gyms
Telemedicine & Remote Care
Elective & Aesthetic Care
Multi-Location Networks
Franchises & Co-Ops
Learn more →

Financial Services & Fintech

Customer Acquisition · Lead Quality · LTV
Consumer Insurance
Banking & Credit
Payments & Fintech
Investing & Wealth
Cards & Reward Programs
Learn more →
& moreTravel & HospitalitySports & EntertainmentB2B2CConnect with a Partner →
From the field

Neon Playbooks.

Field notes and operating manuals on how modern growth actually works. No filler. Take a peak into the thinking and methodologies we run our accounts on.

Platform News

2026 Meta ROI & The Creative Lever that Wins

Rosie Osmun
Read →
Platform News

Google Ads March 2026 Updates

Rosie Osmun
Read →
Media Strategy

Meta Andromeda Survival Guide

Rosie Osmun
Read →
Who it's for

Your partner through growth, challenges, & transformation.

Understand true channel contribution in complex marketing programs
Unlock on-brand creative at the speed and scale of performance
Improve CAC, MER, LTV and payback, not vanity metrics
Explain results and marketing strategies in terms your CFO trusts
Gain a true extension of your team that plans, executes & collaborates
Client feedback

What partners say.

Drip Hydration mobile IV therapy session+227% sales · +44% ROAS

“Neon increased our sales by 54% the first month, then 227% the next - and raised ROAS 44%.”

Month 1
+54%
Month 2
+227%
Sales lift · measured vs pre-Neon baseline
AMDr. Abe MalkinCEO, Drip Hydration
Engagement: Measurement · Creative · Media buying
5.5× revenue

“The Neon team helped inform US creative strategy and improve budget allocation.”

ATAlexis TrevinoSoundboks

“They provide detailed reporting with clear insights and next steps that help us make informed decisions.”

CHChristopher HaddadEquinox

“Consistent, responsive, reliable - always thinking ahead to the next phase of growth.”

KDKieran DerfusSame Day Health
Leadership

Founder-led by an operator who has owned the number at global scale.

Neon is led by people who have sat in the client seat - accountable for growth targets, budget efficiency, reporting quality, and executive scrutiny.

Dan Sava, Founder of Neon Growth
Dan Sava
Founder, Neon Growth
Built Nike's first in-house growth team

“After 15 years building growth inside global brands, I started Neon to bring the rigor I sought brand-side to the agency market. Measurement that survives scrutiny. Creative built on a strategy backbone. Brilliant people that move at the pace and volume algorithms demand. And above all, a team that drives results.”

- Dan Sava, Founder

−71%
cost per new customer, building Nike's first in-house growth team
$100M+
launch-day revenue on the largest shoe launch in history
100M+
new customers acquired across Nike, gaming & DTC
15 yrs
leading performance growth at global scale
Built for enterprise

Senior, accountable, built to scale.

A senior-led operating model with the governance enterprise teams expect - experienced people on every account, finance-grade reporting, and a cadence built for growth at scale.

How we run enterprise accounts →
Senior on every account
A partner leads the work - not a junior pod. The people in the room are the people on your business.
One integrated team
Strategy, media, creative, and measurement in one pod - no silos, no handoffs, one number to own.
Finance-grade cadence
Weekly operating syncs and quarterly business reviews - reported in contribution, MER, CAC and payback.
Enterprise governance

We work with your data governance, procurement and security teams to build the system. Brand safety and compliance is built-in.

$1B+
media under management
Fortune 500
& high-growth consumer brands
Senior Talent
executive support
MetaMeta Business PartnerGoogle PartnerTikTokTikTok Marketing PartnerRedditReddit Gold PartnerSnapchatSnapchat Partner

Improve marketing. Prove impact.

Bring your growth target and your biggest roadblocks. We'll show you where the next gains are.

Talk to a Partner →