User acquisition is the discipline of driving new installs and active users for a mobile app. The work spans media strategy, ad creative, audience targeting, media buying, attribution & measurement setup, and retention follow-through. Done well, it scales installs while keeping cost-per-install (CPI) and payback within target margins.

Our team works across all core digital mediums, including:

• Paid Social (Facebook, Instagram, Tiktok, Youtube, X, Reddit and Snapchat)
• Paid Search (Google & Bing)
• CTV & Digital Video
• Programmatic & Native display networks (AppLovin/Axon, Criteo etc)
• App Stores (Apple, Google Play)
• We also partner with leading providers for Linear TV, Print & OOH for 360 campaigns

Absolutely. Please contact us and let us know more about your project scope.

We offer competitive pricing designed to scale with your needs. Pricing is bespoke based on budget, channel distribution and creative support required.

Yes. Our core services include graphic design for static ads, UGC & Influencer content production, video post-production editing, motion/animation work, and copywriting.

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We also partner with over 200 studios & production teams to produce any level of  photography or video content needed for winning campaigns.

We partner with both high-growth app startups and enterprise brands with highly scalable solutions. Typically, brands we work with are spending over $50,000/mo in digital media.

ASO (App Store Optimization) earns organic installs by improving store listings, ratings, keyword visibility, and App Store creatives. Paid UA buys installs through ad networks like Meta, TikTok, Google, AppLovin and app stores. Together, paid media and search optimization compound: stronger ASO lifts conversion from paid traffic, and paid UA velocity feeds store ranking.

SKAdNetwork is the baseline, and AppsFlyer/Adjust/Branch sit on top of it for unified measurement. Most teams blend SKAN postbacks, in-app probabilistic models, MMM for budget-mix decisions, and incrementality testing on key channels. Teams that win combine all four; platform-reported ROAS alone consistently overstates lift when running multiple channels.

Benchmarks vary widely by category, geo, and bid type. iOS Meta CPIs in 2026 typically sit between $3 and $12 for casual gaming, $5 and $20 for utilities and lifestyle apps, and $10 to $40+ for fintech and health apps. We benchmark to your category and stage, using current platform data to build media plans.

Initial volume usually scales within 7 to 14 days after we validate tracking and launch creative testing. Optimization to target CPI and payback typically lands in the first 60 to 90 days as the algorithm learns and creative winners emerge.