A growth partner fluent in UA.
We operate as a modern growth firm built for the economics of game and app developers - cohort-based acquisition, creative at the volume the algorithm rewards, and measurement that ties every dollar to LTV, payback, and MER.
Built for developers who live on installs and LTV.
We partner with growth teams across gaming, eCommerce, fitness and health, social, and fintech - and we own the full acquisition stack, from media to creative to retention.
Who we help
- Gaming
- eCommerce
- Fitness & Health
- Social Media
- Fintech
What we do
- User Acquisition
- Ad Creatives
- Go-to-Market Plans
- Product Catalog Management
- User Retention Tactics
One growth loop, tuned to apps and games.
Creative informs media. Media informs measurement. Measurement informs budget. Budget moves to the cohorts and channels that prove incremental installs, retention, and payback.
Generate
Creative, offer, audience, and channel concepts - at the volume UA algorithms reward.
Select
Let install and engagement signals reveal what wins by cohort, publisher, and placement.
Measure
Prove incremental installs, retention, and LTV - not last-click or inflated platform ROAS.
Improve
Recombine the winning creative traits and audiences into stronger campaigns.
Scale
Move budget behind the highest-confidence winners on LTV and payback. Cut the rest.
What the engine does in the first 90 days.
"My only regret is not bringing on Neon Growth sooner."
Based on recent qualifying client engagements with meaningful media spend. Results vary by baseline, category, creative volume, and measurement quality.
Targeted, persona-driven cohort acquisition.
Capture, delight, convert. Multidisciplinary growth execution, run by specialist teams who understand your audience.
Capture
Reach the right players and users at the moment intent is highest, across every paid surface.
Delight
Interrupt the feed with creative built for the format, the persona, and the channel.
Convert
Turn installs into high-LTV users with measurement and retention woven into the buy.
Paid social & search ads
- Facebook, Instagram, TikTok, YouTube, X, Reddit, Snapchat
- Google & Bing search
- Cohort and persona targeting
Ad networks, DSPs & CTV
- Programmatic and native display
- AppLovin / Axon, Criteo, and more
- Connected TV and digital video
Ad creative & UGC
- Static, video, UGC, and motion
- Format-native concepts at volume
- Iteration on winning traits
Data-based planning, analytics & reporting
- Target KPI roadmaps from data
- Test-and-learn workflows
- Reporting tied to CPI, LTV, and payback
One system, tuned to your app category.
The acquisition engine adapts to the unit economics of each category - games, subscription apps, eCommerce apps, and everything in between.
Mobile games
RPG, Strategy, Simulation, Casual, Puzzle, Sports, Social Casino, Action, Adventure & more.
- LTV-based buying, continuously optimized toward lifetime value and contribution margin.
- Media pacing synchronized to user demand, with analytics driving channel and platform allocation.
- Cohort-based acquisition (D1/D3/D7/D30/D60/D90) at the channel, publisher, and sub-publisher level.
- Global expansion (NA/APAC/EMEA/LATAM) with structured rollout and localization per audience.
- Cross-promotion and re-marketing that lift retention and recover lapsed users, validated on incrementality.
Subscription & recurring apps
From trial to premium, every cohort is acquired and measured against lifetime value - so spend follows the subscribers who stay.
- Drive free-trial sign-ups with a clear path to paid conversion.
- Move users from freemium to premium with targeted upgrade campaigns.
- Tailor premium upsells and cross-sells to personas and customer-journey stage.
- Prioritize high-LTV subscribers using predictive analytics.
E-commerce shopping apps
Category-native creative and product feeds, tuned to how each catalog sells - fashion, home, electronics, and beauty.
- Fashion & apparel - creative built for fashion-forward audiences.
- Home, electronics & beauty - shopping experiences and launches tuned to each category.
- Optimized product feeds that drive discovery, with real-time inventory and pricing updates.
- Segmentation by margin, sell-through, and season to prioritize the right visibility.
- Dynamic ads - carousels, video, and collection formats, instantly updated.
All apps & games
Scale demand generation across every touchpoint of the user journey.
- Generate demand using first-party data and competitive intelligence.
- Build an evergreen demand foundation to stabilize revenue.
- Develop messaging and creative that resonate with the audience.
- Plan budget against real-time behavioral signals, cutting wasted spend.
- Concentrate budget where it compounds returns.
Plan from data, scale on proof, build the brand.
Data-based planning identifies the target KPI roadmap. We nurture and scale campaigns with proven strategies - and amplify brand resonance, awareness, and growth along the way.
Schema mapping & cohort-based bidding
We help maximize your data feedback loop with signals that perform.
Persona-based user journeys
Connect to tailored segments from ad creative to app store and beyond.
Data-driven creative + competitive analysis
Interrupt patterns with high-performing ad formats, AI, and competitive intel.
When the whole system runs, growth compounds.
Real gaming engagements, measured against each studio's goals and pre-Neon baseline.
Context, not generic praise.
Neon Growth has transformed our acquisition marketing, helping us scale dramatically and adopt new channels we weren't using before.
The expertise at Neon Growth helped us achieve marketing spend profitability after just weeks, when others had months to try.
Neon employed all the leading ad formats, and campaigns beat top-performing benchmarks by over 3X.
Questions app and game teams ask.
What is user acquisition for mobile apps?+
What platforms can you help us with?+
Can you submit a proposal for our RFP?+
What is the price of services?+
Do you handle the ad creatives?+
What size of companies do you work with?+
How is ASO different from paid user acquisition?+
What does post-iOS 14.5 attribution look like in 2026?+
What's a typical CPI benchmark for app advertising on Meta?+
How fast can we expect results from paid UA?+
Improve marketing. Prove impact.
Bring your growth target and your last 90 days of data. We'll show you where the next gains are.