Neon Growth is a senior, founder-built team that operates growth as one closed loop - media, creative, and measurement - for consumer brands at scale. This is how an engagement is staffed, run, measured, and governed.
01The account team
Senior on every account
A partner leads the engagement end-to-end and stays on the business - the people who pitch are the people who run the work. No junior hand-off after kickoff.
One integrated pod
Strategy, paid media, creative, and measurement sit in a single pod with one owner of the number - so creative, media, and analytics decisions are made together, not in silos.
Partner / Growth Lead
Owns strategy, the number, and the client relationship; in every QBR.
Media Lead
Channel strategy and daily buying across paid social, search, and retail media.
Creative Lead
Concepting and production volume - static, video, and UGC built to test.
Measurement Lead
Incrementality, MMM, and reporting in the metrics finance uses.
Team size and named leads are scoped to account size and shared during onboarding.
02Operating cadence
Weekly
Operating sync - performance, in-flight tests, next actions, and pacing against target.
Monthly
Performance review - contribution, MER, CAC and payback vs. plan, with the decisions made.
Quarterly
Business review (QBR) - incrementality readout, budget reallocation, and the next-quarter growth plan, framed for the CFO.
Always-on
Live dashboard access and a named point of contact with a same-business-day response standard.
03The first 90 days
Days 0-30
Audit and baseline
Account, creative, and measurement audit. Establish the pre-Neon baseline, event mapping, and the metrics we'll be judged on.
Days 31-60
Close the loop
Stand up creative volume, fix signal and attribution, and connect media, measurement, and budget into one operating loop.
Days 61-90
Prove and scale
Incrementality read on what's working, cut what isn't, and move budget to the highest-confidence paths.
04Measurement and accountability
We report in the language finance uses, and tie spend to business outcomes, not platform-reported ROAS alone. Every result is measured against the pre-Neon baseline.
Contribution profitIncrementality testingMMMMERCAC and paybackMarginal efficiencyBudget reallocation
05Data, security and brand safety
Works within your governance
We operate inside your data-sharing, access, and approval requirements: least-privilege platform access, documented data handling, and MSAs/NDAs in place before any data moves. We complete your security review and data-processing addendum as part of onboarding.
Brand-safe by default
Creative and placements follow your brand and compliance guidelines, with named approval gates for regulated categories and a documented review step before anything goes live.
Security questionnaires, DPAs, and compliance documentation completed on request.
06Commercial and support
Engagement
Monthly retainer scoped to media under management and workstreams; flexible as scope grows.
Escalation
Direct line to the partner lead; defined escalation path and response standards in the SOW.
Reporting
Live dashboard, monthly written recap, and quarterly executive review.
Onboarding
Structured 90-day plan with clear owners, milestones, and a success definition agreed up front.
07Proof and references
$1B+ in managed media across Fortune 500 and high-growth consumer brands, including Nike, Walmart, Unilever, Kraft, DSW, Quizlet, Equinox, and Soundboks. Meta Business Partner, Google Partner, and TikTok Marketing Partner.
Client references and category-specific case detail available under NDA on request.
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